Digital Video Ad Serving Template (VAST)
Developed by members of the IAB Digital Video Technical Standards Working Group, the revision offers improvements for the delivery and measurement of video advertising, including sophisticated delivery...
View ArticleVideo Multiple Ad Playlist (VMAP)
The IAB Video Multiple Ad Playlist (VMAP) specification is an XML template that video content owners can use to describe the structure for ad inventory insertion when they don’t control the video...
View ArticleDigital Video In-Stream Ad Format Guidelines
The digital video marketplace includes platforms that extend to mobile, television, and an array of other technologies and devices. The specifications outlined below have been updated to support...
View ArticlePodcast Measurement Technical Guidelines
The IAB Podcast Measurement Technical Guidelines are the result of the Podcast Technical Working Group’s efforts to provide clarity in the marketplace by developing a common language around...
View ArticleOpen Video Viewability (OpenVV)
IAB Tech Lab took over the OpenVV initiative in 2015 and has maintained the project with continuous updates. The original version was based on Flash technology but the industry has largely migrated to...
View ArticleCommon Ad Transport Standard (CATS)
Standardizing how requests (and responses) are made is key to allow any two entities to “speak” to each other. While OpenRTB exists as a standard for transacting ad inventory in an RTB transaction,...
View ArticleGuidelines for Identifier for Advertising (IFA) on OTT Platforms
The Guidelines for Identifier for Advertising (IFA) on OTT platforms are recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments....
View ArticleSecure Interactive Media Interface Definition (SIMID)
SIMID was born from the desire to support interactive ads in a safe and secure environment for publishers and also to enable better cross-platform support by supporting mobile, SSAI and OTT devices. A...
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